Ironically, what they're saying may well be true, but what this
obnoxious ("on the receiving end of about ten e-mails") corporate guy
is missing is that it would probably sell if they put it IN Toronto
rather than EVERYWHERE BUT Toronto. It's not the truth that offends, it's the "exclusive" (as in "excluding") treatment.
http://www.cbc.ca/consumer/story/2009/08/18/billboard-ad-coors-light-british-columbia-toronto.html
